Most UK Businesses Unprepared For Cloud Outages

Many brands, like River Island, are adopting cloud-based solutions as a way to streamline processes, innovate and stay competitive in today’s digital world.


Cloud is big business. In Market Research Future’s report published last week and reported by Herald Keeper, the global retail cloud market is predicted to grow at a CAGR of 17%, reaching $28 billion by 2022, from $10 billion in 2016.


Increasing technology adoption and customers’ appetite for e-commerce will fuel growth of the retail cloud market going forward. However, what’s alarming is the number of companies yet to take adequate steps to safeguard their core services and applications should a cloud outage occur.



Veritas Technologies surveyed 1,200 businesses for its study, cited by PCR-online. It found that more than three-quarters (77%) have not yet thoroughly evaluated the true cost of a cloud outage.


Though cloud service providers supply infrastructure-based service level objectives, the survey suggests that many companies don’t understand what responsibilities they have – as well as the cloud providers’ – in making sure their vital business applications are sufficiently safeguarded in the event of an outage.


As more businesses migrate to the cloud, it’s vital that brands understand the negative impact an outage could have. A total 38% of survey respondents estimate that they experience less than 15 minutes of downtime each month, but in reality these companies are suffering an average of 16 minutes.


Mike Palmer, executive vice president and chief product officer at Veritas, said businesses are clearly lacking an understanding of the anatomy of an outage, and that recovering from such an event is a joint responsibility between them and the provider.



“Immediate recovery from a cloud outage is absolutely within an [organisation’s] control and responsibility to perform if they take a proactive stance to application uptime in the cloud. Getting this right means less downtime, financial impact, loss of customers’ trust and damage to brand reputation,” Palmer said.


Now that we host our core services – including or website – via the cloud, it’s really important we have individuals on our team who possess the skills and know-how to help us deal with events like outages. We’re growing our digital engineering team and need people like you to help us inspect and adapt our tech and culture in order to exceed our customers’ expectations. Think you’ve got what it takes? Head on over to our careers page.



Post Comment